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Google takes a scathing shot at Apple over RCS in its newest advert

ByZeroToHero

Sep 22, 2023
Google takes a scathing shot at Apple over RCS in its latest ad

Google has been publicly making an attempt to strain Apple to undertake GSMA’s RCS (Wealthy Communications Service) messaging protocol for a very long time, with nothing to indicate for it. Actually, Apple CEO Tim Cook dinner appears to dismiss the thought outright when he says shoppers should purchase their moms an iPhone. Google and its Android platform do not hand over that simply they usually did To proceed criticizing Apple’s most popular messaging platform.

The advert is known as “iPager” and mimics Apple’s advertising language to disclose an outdated-designed beeper, signaling that Apple is behind the curve with its chosen messaging system. The spot notes that the iPager makes use of “outdated messaging know-how” to ship textual content messages utilizing Android, citing a number of perceived disadvantages of sticking to SMS know-how when calling Android telephones. Google did not utterly invent this comparability, as SMS know-how is definitely 30 years outdated

Apple’s continued use of SMS hinders Android integration in some ways, however the reverse can be true. Essentially the most well-known is the scary inexperienced bubble when sending a textual content message to an Android person from an iPhone. There are some inherent glitches in group chats between iOS and Android customers, and pictures despatched from Android telephones to iPhones are typically considerably pixelated. That is one other aspect impact of those interoperability points.

Particular person RCS messages have been end-to-end encrypted since 2021, and group chats adopted go well with simply final month. iMessage texts have additionally lengthy been encrypted, however solely from iPhone to iPhone. The most recent announcement from Google highlights (obliquely) the safety vulnerability that buyers face when sending textual content messages by way of working programs, as these SMS texts are usually not encrypted. Moreover, RCS textual content messages lose encryption when transmitted to iOS gadgets. It is anybody’s guess why Apple needed to make this modification and never Google, regardless of it being RCS A more globally accepted standard.

This announcement is unlikely to persuade Apple to vary something, as it is just the newest salvo in Google’s marketing campaign. Going again to 2022, to pile on Apple, and there have been loads of different small hits at Cupertino’s expense at occasions like I/O 2022 Everyone knows that Apple could be very cussed on the subject of adopting non-proprietary know-how, particularly if it deems the change pointless. No matter who’s accountable, these interoperability points are annoying for shoppers and dangerous to knowledge privateness. Possibly an antitrust case This will be resolved one day.

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